The company began to expand in new frontiers of the plaything industry. Four decades ago LEGO begun to target girls with the arrival of furnishings and dollhouses; in 1974 this introduced their first individual figures, referred to as Minifigures; in addition to 1979 that expanded in to space with sets boasting astronaut minifigures, rockets, lunar rovers and spaceships. The Scala series first showed that same year, a line of jewelry elements aimed toward young girls. This period also saw the creation of a control structure, with Godtfred Kirk Christiansen’s son and daughter Kjeld Kirk Kristiansen signing up for the bureaucratic staff and working to modernize the company’s manufacturing methods.
The 1971s also noticed the introduction of a system that allowed customers to decide on certain stones they wanted to purchase and make their own versions, rather than buy pre-made packages; it was popular with adults, as well as children. In the same decade, Profano branched away into middle ages territory when using the Castle subject, and in 80 the company added their first educate sets to its lineup.
In 1989 Lego created the Pirate template, and with it lots of pirate boats, wilderness islands and treasure. The company also expanded its array of facial movement, adding beards, eye pads and lip stick in addition to the regular two eyes and smile. Some older Lego collectors resented these kinds of changes, selecting the more basic faces of earlier units.
As Lego expanded right into a huge multinational corporation, completely to find ways to fulfill the requires of its big name customers like Focus on, Wal-Mart and Toys ‘R’ Us, which will demanded greater selections and faster delivery times. Maintain important site with these needs, the company begun to reduce total production coming back new products by making more using of computerized assembly systems.