What is a Conversational User Interface CUI?

Conversational Interfaces: The Future of UI +6 Use Cases

conversational ui examples

However, be sure to take into account reliable/actionable output that may deviate slightly from an anticipated response. When explaining our vision, a big part of our narrative was how a salesperson could sell much better than a website because they could tailor their message to fit the person they are talking to. And there’s a reason that someone in sales vs. customer service talks to customers in different ways. Because they have different goals and are approaching the user with that in mind. One of the strongest selling points of conversational interfaces is their ability to be there 24/7.

conversational ui examples

Save the cognitive flow, and ask the bot to “rent a car” and go through the whole flow. Save the cognitive flow, and ask the bot to “rent a car” and then select a country. In this case, you can use a selector property and provide a JSONPath to the array.

What are Virtual Assistants?

Or, if you were displaying rail train technology, you could present different developments to the bot can provide a URL link to get the user to the right product page. This way, you can direct the user to type the product they are looking for on your site. Surely, proactive guide scripts are critical for conversational chatbot user interfaces. Conversational interfaces are extremely important in the customer service realm, where agents should always be ready to accept and process clients’ inquiries.

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Aside from the familiar visual methapors they introduced new ones, like windows, dialogs, desktops and more. These objects allowed the user to converse with the computer, and the computer to converse with the user visually, not textually, through pointing and clicking directly on the desired action. There’s an amusing irony to this, because 1986, 1996, 2006 were also the years of everything conversational.

Benefits of conversational UI

A good example is the Telegram app, which has buttons for specific actions and shortcuts (see Fig. 5 below). The other big stumbling block for conversational interfaces is machine learning model training. While ML is not required for every type of conversational UI, if your goal is to provide personalized experience and lead generation it is important to set the right pattern. Simply put, it’s an interface connecting a user and a digital product by text or voice. Conversational UI translates human language to a computer and other way round. This became possible due to the rise of artificial intelligence and NLP (natural language processing) technology in particular.

While AI and machine learning are still far off and inaccessible to the vast majority of businesses, there are ways that allow you to tap into the rising potential today. Choose-your-adventure bots can be the conversational solution you can build and leverage today. On a graphical interface, users can follow visual and textual clues and hints to understand a more complex interactive system. However, with a chatbot, the burden of discovering bots’ capabilities is up to the user. You can only know a chatbot can’t do something only after it fails to provide it. If there are no hints or affordances, users are more likely to have unrealistic expectations.

During peak or non-working hours, when customer support isn’t up and running, chatbots can address some customers’ questions and route the communication further to a human “colleague”. As the name indicates, this practice deals with initiating or maintaining a conversation making sure that the users get a quality experience. This conversation, however, is held with the help of technology instead of human interaction.


A conversational UI provides a friendly way of interacting with potential clients and collecting their information in real-time. Since the process is pretty straightforward, it can ask the lead key qualification questions and help your sales team prioritize them accordingly. According to research conducted by Nielsen Norman Group, both voice and screen-based AI bots work well only in case of limited, simple queries that can be answered with relatively simple, short answers. Users seemed to have difficulty with anything a bit more complex. Erica can efficiently understand voice, text, as well as tap inputs from the users. Erica indeed shows its versatility when it comes to understanding the customers€™ varied questions.

Conversational UI challenge

The adoption of Erica has also helped Bank of America in improving its customer service. The customers can now check their account balance, send money to others, and get useful information about their accounts in no time. There is no clear distinction between different types of conversational UX. One of the reasons for this lack of clarity is that the concept is still fairly new. However, the pace at which conversational UX is advancing and the room it has for innovation will soon require some sort of classification.

conversational ui examples

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